"We work with live animals, we can't go on strike and send them to another factory like workers", says jorg porisch as one of his 80 cows walks to the milking robot. This is where the precious milk that is part of healthy fruit is obtained. That's what the advertising says. But it is also false advertising that is pushing the price of milk down, to the detriment of the few dairy farmers, especially since the milk quota fell to 31. Marz.
The price has already plummeted from 40 cents to the current 29 cents per liter. "The price has never dropped so dramatically", remembers the farmer from egloffsteinerhull. He does not want to complain. In his profession there are no certainties, you always have to reckon with fluctuations in price. He doesn't know what he will receive in his account four weeks later for the milk he delivers this month. But he believes that consumers are being told that too much milk is being produced since the milk quota was dropped. And the more goods are available, the less they are worth.
Rather the opposite is the case. "In reality, the average production was two percent lower", says the farmer. To print the price down, he recognizes as the goal of this misrepresentation, set by the five supermarket chains that dominate 85 percent of the food market. He is not alone in this opinion.